What's your secret sauce?

I have heard this phrase tossed around in some podcasts lately, but all of the sudden, it means a lot to me.

I just finished participating in the Women's Business Center Business Accelerator, and my biggest takeaway was on this topic.  Before we even talked business at all, we started our work with personality assessments that told us who we truly are.  Then we shifted to discussing our values, and our reason for starting our business. 

The moral of the story?  Who you are is the most valuable thing you bring to your business or your career. It's what makes you unique. It's what makes you stand out.  There are a million burger restaurants in the world, but you have a favorite one.  Why is that? Why does it stand out? That's their secret sauce.

I learned that my secret sauce is made up of my personality and business goals.  I LOVE encouraging women, helping them feel safe and confident, and supporting them as they become who they want to be.  That's the purpose of Annex, and it is a unique focus for a coworking space.

So, what's your secret sauce?